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  1. The experimental element of the digest format is...

    The experimental element of the digest format is clear. Do they sell, do they increase brand recognition, do they create demand. It is a very low risk strategy, partnership with Archie shares risk,...
  2. Marvel have a specific model. It would require...

    Marvel have a specific model. It would require radical change to shift towards manga like formats, and an even bigger one to shift to manga like content. Marvel are trying to shift focus and it seems...
  3. I am simply questioning that logic. Don't...

    I am simply questioning that logic. Don't misunderstand me, I am by no means suggesting some other way to reduce risk wouldn't be needed to replace returnability. I am certainly not suggesting that...
  4. That theory only works during a period of...

    That theory only works during a period of consistent sales or low overheads. We are now in a period of increasing retail rents an lower sales. I am suggesting some of the the mechanisms of the market...
  5. In theory yes you are right, but in reality over...

    In theory yes you are right, but in reality over 70% of the things each retailer buys are from two publishers. And also you will note I said 'increases the hold of the distributor and publishers' not...
  6. If you give me money for a product and then...

    If you give me money for a product and then return it for credit you are beholden upon me to produce something else that you can sell.
  7. I am suggesting that many of the questions that...

    I am suggesting that many of the questions that we see about strategy and content are actually retailers complaining about having to share risk. The hypothesis that retailers became cautious during...
  8. Indeed, Marvel helped put that model together and...

    Indeed, Marvel helped put that model together and they are well aware it is entirely in their favour. I do think they need to work out a more equitable way to share their successes, but the real...
  9. Not only that, Marvel would be going to an...

    Not only that, Marvel would be going to an away-game. Right now their strategy gives them a head start into the book channel. The direct market acts as a revenue stream and weekly marketing intel. It...
  10. Also it would require quite a shift in the...

    Also it would require quite a shift in the industry. Consider a future where Marvel pulled out of the direct market as a strategic move. Not only would that probably kill the direct market, it would...
  11. At every writer's retreat Gabriel stands up and...

    At every writer's retreat Gabriel stands up and gives a kind of "state of the industry/Marvel" talk. Those that mention this in interviews suggest that they are fascinating and insightful, and help...
  12. When it comes down to it the large corporations...

    When it comes down to it the large corporations have the IP we grew up with. I don't like that. I would love to see an overturn of the Mickey Mouse Act, but right now that doesn't seem to be...
  13. In the short to medium term I believe Marvel are...

    In the short to medium term I believe Marvel are concerned by the 20% decline in the Direct Market. Year on year it had growth, and then it suddenly hit the buffers. Marvel's most effective way of...
  14. I believe Marvel know their own business better...

    I believe Marvel know their own business better than any of us do. I am mostly trying to point out what they actually are doing that seems to either be misunderstood or goes below the radar.
  15. Perhaps my point came out backwards. I was...

    Perhaps my point came out backwards. I was suggesting these wider themes can be found in the book channel, and also in manga. So yes I agree with you.
  16. Marvel, the one company with their own...

    Marvel, the one company with their own subscription service, don't need to be told about the future rewards of digital, but unfortunately those rewards remain in the future. Right now their main...
  17. And the biggest selling Manga book in the US...

    And the biggest selling Manga book in the US right now is a superhero deconstruction. Besides, this is the difference between the direct market and the retail market. One is selling a very specific...
  18. And how on earth would they cut these costs? This...

    And how on earth would they cut these costs? This is a climate where I have seen comic shops move to lower rent shops to make ends meet, DC moving their entire operation to another state. The signs...
  19. I can't believe Gabriel is still being debated,...

    I can't believe Gabriel is still being debated, but maybe it is time to really look at what he was saying back then. I think there are two parts of the interview that really need close attention to...
  20. Replies
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    You are putting an awful lot of words in my mouth...

    You are putting an awful lot of words in my mouth that I would never say. In general, not wanting to get involved in a negative argument about one of my favourite books currently on the stands is...
  21. You are really misunderstanding the evidence. And...

    You are really misunderstanding the evidence. And the arguments. I for example have continually mentioned that some comics sell better digitally and that the demographic is different. I am a purely...
  22. Or maybe you have not been paying attention to...

    Or maybe you have not been paying attention to our actual arguments. I am guessing you have just discovered these diagrams and charts. Some of us have been following them since they started, and have...
  23. But psychologically, this plays into projection...

    But psychologically, this plays into projection and deflection, which are relatively common reactions to things we find challenging or uncomfortable. It is easier to project a political bias than...
  24. I don't know. None of us do. Contracts are rarely...

    I don't know. None of us do. Contracts are rarely all the same. The standard contract is the opening of a negotiation. My point is more general. That comic publishers have begun to realise their...
  25. It took quite a while for the "it all happened...

    It took quite a while for the "it all happened too fast" argument to emerge out of the zeitgeist. I don't belive that for a second. This is an argument that conflates a whole load of different...
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