Well... they've already got the subscribers' money to some degree, so putting a current agent-only hero is a good way to get a bunch of non-members to break their fractal banks... making earning 4x much more appealing. It seems to me that the point of the World Event is using rare content as a "reset" button for folks with ridiculously large fractal banks. The game economy seems pretty well-balanced to me, as my kids have to work for a bit with their non-member account to get a new hero or whatever. But the 4x fractals for members might have been a bit overzealous.The reintroduction of the Watcher was fun while AU Ultron was the prize, but you can tell by the relatively low number of fractals being submitted now that there's limited interest in winning a hero many squaddies already have, and have the option of buying under normal circumstances.
It's a negative spiral... no new content means loss cash flowing into the game means can't pay as many team members means less content...We all got excited when Snacks re-appeared a couple of weeks ago, but the excuse for no new content being due to lots of bugs to deal with is beginning to wear thin. Even if the next update brings in a new maximum level of 40, it will be an anti-climax without new content. And never mind a new hero, I'm starting to run out of missions I feel like doing. Bottom line: time to deliver on the promises.
But, honestly, it is not hard to know what people want and what will generate some cash flow. Carnage probably made them some $$. $7 seems a bit pricey for a toon to me (and hence my symbiote-loving son still doesn't have him), but come on, they should've had those Avengers 2 suits ready to go long ago so they could tease them and release at least some of them in conjunction with the film. That would have generated some income if they did it right. Kellogg's is probably having a good month with their Avengers tie-ins and they don't let you run around and pound an "A" in the ground with a toon.