I put "jacking up" (based on Jacques original language) in scare quotes because I'm not sure how much of a "jack up" $10-25 over a $125 MSRP book represents (8-20% - depending on how one feels, that might not be a jack up, a minor jack up, or a major jack up), but there was an increase of some amount with most online retailers. A few deals are available with a little bit of looking. Interestingly, amazon.com did not sell this as a first-party seller; they seem to be hit-or-miss about Artist Editions. I bought the Frank Thorne Red Sonja through them (and am waiting on Vol. 2 to get released), and the Conan Red Nails Artist Edition I ordered direct from the publisher. And that's my experience thus far.
For the record, I bought the Hellboy Artist Edition from The Comic Bug, even though I am 1000s of miles away, because I've supported their efforts in the past.